Marketing

Shared vision for Edinburgh City Centre

 

 

We designed a series of focus groups for Essential Edinburgh, the City Centre's Business Improvement District. The objective was to understand the issues that they should either champion or challenge on behalf of their membership; then find a way of describing the City Centre that businesses within the BID would like to see develop in the future. This 'Vision Book' is the result, a shared vision for Scotland's capital city, written for its city centre businesses

Tollcross Passport

 



We've been working on a campaign with the City of Edinburgh Council that's all about Building Stronger Town Centres. Hot on the heels of the West End Passport, we're keen to encourage people to discover the diverse and different businesses in Tollcross with a publication created in partnership with their local Tollcross Traders Association.

 

 

 

 

Be Inspired, Be in Edinburgh - Marketing Materials for MIPIM - 2012